Social Media Marketing – Ing. Marco Antonio Alves Junior
Ing. Marco Antonio Alves Junior
Master's thesis
Social Media Marketing
Social Media Marketing
Anotácia:
The goal of the present research is to investigate how social media marketing is related to Generation Z, and its relations with influencer marketing and brands. The first part of the thesis is focused on the literature review of the relevant academic papers about the topic. The online self-administered questionnaire has been used to collect data from 100 respondents. In the second part, an empirical …viacAbstract:
The goal of the present research is to investigate how social media marketing is related to Generation Z, and its relations with influencer marketing and brands. The first part of the thesis is focused on the literature review of the relevant academic papers about the topic. The online self-administered questionnaire has been used to collect data from 100 respondents. In the second part, an empirical …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 7. 2020
Identifikátor:
https://is.muni.cz/th/zldm4/
Obhajoba závěrečné práce
- Obhajoba proběhla 9. 9. 2020
- Vedúci: Ing. Dušan Mladenović, Ph.D.
- Oponent: doc. Ing. Alena Klapalová, Ph.D.
Citační záznam
Citace dle ISO 690:
ALVES JUNIOR, Marco Antonio. \textit{Social Media Marketing} [online].
Brno, 2020 [cit. 2021-02-27]. Dostupné z: <https://theses.cz/id/f9yri3/>.
Diplomová práca.
Masarykova univerzita, Faculty of Economics and Administration.
Vedoucí práce Ing. Dušan Mladenović, Ph.D..
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / odbor:
Economy and Management / Business Management (Eng.)
Práce na příbuzné téma
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Social media influencers and their usage in marketing strategy
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The use of Social Media in B2B it Companies: A Guideline for Internal Employees as Social Media Micro-Influencers
Sara Monnecchi -
Social media influencers and their usage in marketing strategy
Aelita Li -
Pop Music Fan Cultures in the Pre-Internet and Internet Era: A Diachronic Comparative Study
Tereza Novotná -
Internet and Non-Internet Sources for Decision Making in Choosing Hospitality and Tourism Products
Jana Nemčková -
Network science a internet: jak sítě ovlivňují strukturu internetu
Martina Snížková -
Netomanie? Adolescenti a internet.
Klára Zavřelová