Ing. Marco Antonio Alves Junior

Master's thesis

Social Media Marketing

Social Media Marketing
Anotácia:
The goal of the present research is to investigate how social media marketing is related to Generation Z, and its relations with influencer marketing and brands. The first part of the thesis is focused on the literature review of the relevant academic papers about the topic. The online self-administered questionnaire has been used to collect data from 100 respondents. In the second part, an empirical …viac
Abstract:
The goal of the present research is to investigate how social media marketing is related to Generation Z, and its relations with influencer marketing and brands. The first part of the thesis is focused on the literature review of the relevant academic papers about the topic. The online self-administered questionnaire has been used to collect data from 100 respondents. In the second part, an empirical …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 24. 7. 2020

Obhajoba závěrečné práce

  • Obhajoba proběhla 9. 9. 2020
  • Vedúci: Ing. Dušan Mladenović, Ph.D.
  • Oponent: doc. Ing. Alena Klapalová, Ph.D.

Citační záznam

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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta