Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market

VÁCLAVÍKOVÁ, Katarína

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Theses fdeopi

Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market – Bc. Katarína VÁCLAVÍKOVÁ

Bc. Katarína VÁCLAVÍKOVÁ

Bachelor's thesis

Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market

Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market 2005

Abstract:

The aim of this dissertation work is to analyse recent situation on Czech market and possibly suggest new opportunities to develop our performance on this market and to obtain new customers.

Abstract:

Vo svojej bakalárskej práci sa zameriavam po dohode so zástupcami firmy Allport Ltd. na jej marketingovú analýzu a pôsobenie na Českom trhu. Moja analýza bude rozdelená na dve základné časti, to je na externú marketingovú analýzu a na internú marketingovú analýzu. V práci sa taktiež budem zaoberať celkovou štruktúrou sektoru prepravy, podmienkami vstupu na Český trh, ktoré budú rozobrané v PEST analýze …more

Keywords

doprava prepravca nakladna doprava cestna doprava plny naklad cistocny naklad vyrobcovia deregulacia zasielka naklad

Language used: English

Date on which the thesis was submitted / produced: 9. 12. 2005

Accessible from:: 9. 12. 2005

Identifier: 2554

Thesis defence

Date of defence: 23. 1. 2006

Citation record

Cite this text

ISO 690-compliant citation record:

VÁCLAVÍKOVÁ, Katarína. \textit{Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market}. Online. Bachelor's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2005. Available from: https://theses.cz/id/fdeopi/.

@misc{VACLAVIKOVA2005thesis,
AUTHOR = "VÁCLAVÍKOVÁ, Katarína",
TITLE = "Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market [online]",
YEAR = "2005 [cit. 2024-09-19]",
TYPE = "Bachelor's thesis",
SCHOOL = "Tomas Bata University in Zlín, Faculty of Management and EconomicsZlín",
NOTE = "SUPERVISOR: ",
URL = "https://theses.cz/id/fdeopi/",
}

@misc{VACLAVIKOVA2005thesis,
AUTHOR = {VÁCLAVÍKOVÁ, Katarína},
TITLE = {Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market},
YEAR = {2005},
TYPE = {Bachelor's thesis},
INSTITUTION = {Tomas Bata University in Zlín, Faculty of Management and Economics},
LOCATION = {Zlín},
SUPERVISOR = {},
URL = {https://theses.cz/id/fdeopi/},
URL_DATE = {2024-09-19},
}

{{Citace kvalifikační práce
 | příjmení = VÁCLAVÍKOVÁ
 | jméno = Katarína
 | instituce = Tomas Bata University in Zlín, Faculty of Management and Economics
 | titul = Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market
 | url = https://theses.cz/id/fdeopi/
 | typ práce = Bachelor's thesis
 | vedoucí = 
 | rok = 2005
 | počet stran =
 | strany =
 | citace = 2024-09-19
 | poznámka =
 | jazyk = 
}}

The right form of listing the thesis as a source quoted

VÁCLAVÍKOVÁ, Katarína. Marketing Analysis of Freight Forwarding Company Allport Ltd. focused on Czech Market. Zlín, 2005. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 09. 12. 2005

Contents of on-line thesis archive

Published in Theses:

Soubory jsou od 9. 12. 2005 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty

Other ways of accessing the text

Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plný text práce je k dispozici v elektronické podobě.

Reference to the local database file of the institution

Tomas Bata University in Zlín

Faculty of Management and Economics

Bachelor programme / field:
Economics and Management / Marketing

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