Podpora prodeje a reklama konkrétní společnosti – Bc. Monika Kopečná
Bc. Monika Kopečná
Master's thesis
Podpora prodeje a reklama konkrétní společnosti
Sales promotion and advertising of a particular company
Abstract:
Tato diplomová práce byla zpracována pro vybranou prodejnu knihkupectví Luxor v lokalitě Prahy 1. Jejím cílem je na základě marketingového výzkumu vybraného podniku a jeho konkurence v lokalitě Prahy navrhnout úpravy či doplnění marketingové komunikace této vybrané prodejny se zaměřením především na reklamu a podporu prodeje. Na základě analýz je vytvořen souhrn pomocí SWOT pro konkrétní prodejnu a …moreAbstract:
This diploma thesis was written up for a selected shop of the Luxor bookstore in the locality of Prague 1. Its goal is to propose modifications or additions to the marketing communication of this selected shop, focusing primarily on advertising and sales promotion, based on marketing research of the selected company and its competitors in the locality of Prague. Based on the analyses, a summary is …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2023
Identifier:
https://is.ambis.cz/th/zkiyz/
Thesis defence
- Date of defence: 5. 6. 2023
- Supervisor: Ing. Denis Drexler, Ph.D.
- Reader: Ing. Ladislav Pátík, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Master programme / field:
Economics and Enterprise Management / Economics and Enterprise Management
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