Aristarkh Avdeyev

Bachelor's thesis

Secrets of Communication

Secrets of Communication
Abstracts In the contemporary world of advanced technologies and empowered consumers businesses face the problem of effective marketing communication with their target audience to increase the retention and enhance brands. In light of this, the thesis aims at investigating how marketing communication can be used most effectively by business under the circumstances of constantly developing technologies …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2018

Thesis defence

  • Date of defence: 19. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Karel Eliáš, CSc.

Citation record

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