Digital Marketing and Social Media in a Crowd Funding Campaign – Etienne Malec
Etienne Malec
Master's thesis
Digital Marketing and Social Media in a Crowd Funding Campaign
Digitalni marketing a social media v "crowd-funding" kampani.
Abstract:
Cílem práce je zanalyzovat klíčové faktory pro úspěch v digitálním marketingu na kampaně používající crowdfunding platformy , zda tento přístup může ovlivnit jedince k investování do projektu. Co se týká struktury práce , nejprve pojednávám o kořenech crowdfundingu; popisuji různé typy platforem a v jakém kontextu se používají. Ve druhé a třetí části ukazuji, jak crowdfunding podporuje podnikatelské …moreAbstract:
The goal of this thesis is to investigate the key success factors in the digital marketing approach used for campaigns done on crowdfunding platforms, and how it will change influence the decisions of the crowd to invest in a project. Regarding the structure of this thesis, we will firstly explain in details what are the roots of the crowdfunding, describe the different type of platforms and in which …more
Language used: English
Date on which the thesis was submitted / produced: 15. 11. 2013
Identifier:
http://www.vse.cz/vskp/eid/42076
Thesis defence
- Date of defence: 17. 2. 2014
- Supervisor: Petr Král
- Reader: Miroslav Karlíček
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/42076
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Business - Central European Business Realities
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