Business Plan for a Chosen Business

Ahmad Yaser Ahmad Altarawneh

Bakalářská práce

Abstract:

This thesis dives into the creation of a targeted business plan specifically designed to launch a profitable e-commerce business on Amazon with a defined budget. The structure combines theoretical and practical elements to equip with the essential knowledge and tools for crafting a successful business plan. The theoretical framework explores core business plan concepts, drawing insights from relevant literature sources. This foundation provides a solid understanding of the key components and best practices for building a winning plan. The practical section delves into real-world application. Utilizing surveys and financial analyses, the thesis explores various business plan options, ultimately revealing the most effective strategies for Amazon sellers with a limited budget. Additionally, this section delves into the design and development of crucial business plan components, providing a specific roadmap. By bridging theory and practice, this thesis empowers with the knowledge and tools necessary to launch a successful e-commerce business on Amazon.

Keywords

E-commerce, Amazon, Business Model, Product, Marketplace, Private Label

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 11. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 4. 2. 2025
• Vedoucí: prof. Ing. Mansoor Maitah, Ph.D. Ph.D.
• Oponent: Jiří Marušiak, Ing.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration