The Role of Beauty and Attractiveness in Life Success

Bc. Margaryta Malakhovska

Master's thesis

Abstract:

This thesis is dedicated to defining the role of beauty and attractiveness in life success. The topic is rather philosophic but includes sociological, economical and biological aspects as well. The Main objective of this master’s thesis is to show and represent the dependence and influence of physical attractiveness and beauty of one individual on its life success and distinguish the main factors that predefine what is beauty and attractiveness. The choice of the topic for this research work is due to the fact that it is of major interest to the thesis author personally, but also has been a focal point of scientific research recently. The relevance of the topic can be explained by the fact that as of today, the level of interaction between people in all fields of their life tends to be constantly growing, which is due in part to the growing impact of up-to-date digital and online technologies.

Keywords

Beauty, attractiveness, life success, empathy, career success, personal life, interview, interaction between people, physical appearance, personal features, soft skills.

Language used: English

Date on which the thesis was submitted / produced: 13. 4. 2017

Thesis defence

• Date of defence: 14. 6. 2017
• Supervisor: prof. PhDr. Petr Matějů, Ph.D.
• Reader: Mgr. Jitka Cirklová, M.A.

University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication