Consumer perception of digital money

Ing. Forgive Adevu

Diplomová práce

Abstract:

The aim of the thesis is to research the consumer perception of digital money and propose changes necessary to improve the service and its perception. The theoretical part of the thesis will cover consumer behaviour, examining theories and models relevant to technological adoption and trust dynamics. This segment will cover a broad range of interdisciplinary literature encompassing finance, technology, and consumer psychology. The practical part of the thesis will present original data collected through surveys with diverse consumer groups within Ghana. The research will investigate both the rational and emotional components of consumer decision-making in the context of digital financial transactions. The findings from both the theoretical and empirical analyses will be synthesized to propose a set of strategies that could effectively enhance consumer perception and trust in digital money.

Keywords

Consumer Behaviour, Digital Money, Consumer Perception

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 7. 5. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 9. 6. 2025
• Vedoucí: Ing. Michal Stoklasa, Ph.D.
• Oponent: Ing. et Ing. Michal Halaška, Ph.D.

Slezská univerzita v Opavě

Obchodně podnikatelská fakulta v Karviné

Magisterský studijní program / obor:
Economics and Management / Economics and Management