Social Media & Digital Marketing for future business and next marketers

Jiri Brom Lingan

Bachelor's thesis

Abstract:

The thesis presents research on the topic of social media & digital marketing for future business and next marketers, nowadays the use of social networks is very closely linked to digital marketing making this important for those who are interested in the topic of social networks and digital marketing. The topic of why marketers should focus on the era of digitization is explained, since many companies as well as countries have invested in this platform. The topic of artificial intelligence is also included in social networks as in work tools for marketers, making this their job easier. Many companies also decide to invest in influencers, since these people contain a high range of followers, making this favourable for the company, as well as being advantageous for doing digital marketing with them, but just as it can also be risky without having a marketing plan and having mistakes when not knowing how to connect with their audience. The practical part it is based on comparison of social network analysis tools, which shows the reviews of other marketers who have used such tools mentioned in the thesis. It will also include the functionalities of the tool chosen by the author, which could help the marketer have better results in their work.

Keywords

Social Media, Marketing, Digital, Online, Business, Statistics, Artificial Intelligence, Influencers, Investment, Content, Timing, Creativity

Language used: English

Date on which the thesis was submitted / produced: 23. 3. 2020

Thesis defence

• Supervisor: Ing. Miloš Ulman, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Systems Engineering and Informatics / Informatics