Bc. Lenka Roštárová

Master's thesis

Účinnost kampaní s cílem zvýšit bezpečnost silničního provozu

Efficiency of Road Safety Campaigns
Abstract:
The subject of the thesis "Efficiency of road safety campaigns" is the proposal of various methods of evaluation of the national campaign "Vidíme se?", which deals with the visibility of pedestrians. Various evaluation methods are based on a search of the relevant foreign literature. Subsequently, there is a theoretical assessment of the effectiveness and cost-effectiveness of this campaign.
Abstract:
Predmetom diplomovej práce „Účinnost kampaní s cílem zvýšit bezpečnost silničního provozu“ je návrh rôznych spôsobov metód hodnotenia národnej kampane „Vidíme se?“, ktorá sa zaoberá viditeľnosťou chodcov. Rôzne metódy hodnotenia sú uvedené na základe rešerše relevantnej zahraničnej literatúry. Následne je uvedené teoretické posúdenie efektívnosti a nákladovej primeranosti tejto kampane.
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 11. 5. 2018

Thesis defence

  • Date of defence: 12. 6. 2018
  • Supervisor: Ing. Ondřej Krčál, Ph.D.
  • Reader: Ing. Ondřej Špetík

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Quantitative Methods in Economy / Mathematical and Statistical Methods in Economics