Challanges and Changes in the Movie Industry in the Post-COVID Era

Ivan Čurma

Bachelor's thesis

Challenges and Changes in the Film Industry in the Post-Covid Period

Abstract:

Táto práca sa zaoberá dopadom pandémie COVID-19 na filmový priemysel. COVID-19 ovplyvnil viacero odvetví, no máloktoré to pocítilo tak veľmi, ako filmový priemysel. Hlavným cieľom tejto práce je analýza dopadu samotnej pandémie, ako aj ďalších elementov, ktoré vyvstali počas týchto posledných rokov. Ďalšími časťami tejto práce je hlbšie porozumenie nárastu popularity streamovacích služieb, hrozbám plynúcim z pokrokov v oblasti Generative AI a štrajkom, ktoré zachvátili Hollywood a spôsobili ďalšie zastavenie celého priemyslu. Medzi hlavné zdroje tejto práce patria známe denníky (The Washington Post, CNN Business, Forbes alebo The Guardian), numerické dáta zozbierané z rôznych globálnych aj regionálnych databáz (Statista, The Numbers, Data USA), ako aj ďalšie internetové a knižné zdroje nájdené na konci tejto práce. Napriek tomu, že pandémia a štrajky sa už skončili, a predbežné výsledky nájdete v tejto práci, skutočný dopad týchto udalostí zistíme až o niekoľko rokov.

Abstract:

This paper revolves around the impact of the COVID-19 pandemic on the film industry. COVID-19 affected many industries and reshaped the order of the world in many ways, but few industries were impacted to such extent as the entertainment, and more specifically, the movie industry. The main goal of this thesis is to analyze the impact of the pandemic itself, as well as various other elements that emerged during these years. Furthermore, this paper delves deeper into matters such as the rise of streaming services, generative AI in the movie industry, and the Hollywood strikes that once again halted the entire industry. Among the key sources for this paper, you can find relevant and renowned journals (such as The Washington Post, CNN Business, Forbes, or The Guardian); numerical data collected from various global data and business intelligence platforms (Statista, The Numbers, regional databases like Data USA), as well as utilizing other internet-available sources and books listed at the end of the paper. Though the pandemic and the strikes have already come to a conclusion and the preliminary results can be found in this paper, it will take years to fully understand the impact these last few years had on the industry as a whole.

Keywords

Filmový priemysel, Pandémia, COVID-19

Keywords

Movie Industry, COVID-19, Entertainment, Pandemic

Language used: English

Date on which the thesis was submitted / produced: 23. 4. 2024

Thesis defence

• Date of defence: 13. 6. 2024
• Supervisor: Martina Jiránková
• Reader: Orkhan Mammadov

Vysoká škola ekonomická v Praze

Bachelor programme:
Mezinárodní obchod