The impact of reputation on Chinese and Czech Generation Z buying decisions – Bc. Wei Sun
Bc. Wei Sun
Bachelor's thesis
The impact of reputation on Chinese and Czech Generation Z buying decisions
The impact of reputation on Chinese and Czech Generation Z buying decisions
Abstract:
The objective of this bachelor’s thesis is to examine how brand reputation influences the purchasing decisions of Chinese and Czech Generation Z and to identify ways in which brand reputation may facilitate purchase intentions. This thesis focuses on a literature review, a case study, and informative research. By comprehending general information about Generation Z and how Generation Z thinks, the …moreAbstract:
The objective of this bachelor’s thesis is to examine how brand reputation influences the purchasing decisions of Chinese and Czech Generation Z and to identify ways in which brand reputation may facilitate purchase intentions. This thesis focuses on a literature review, a case study, and informative research. By comprehending general information about Generation Z and how Generation Z thinks, the …more
Language used: English
Date on which the thesis was submitted / produced: 2. 5. 2023
Identifier:
https://is.ambis.cz/th/wqkdx/
Thesis defence
- Date of defence: 12. 6. 2023
- Supervisor: doc. Ing. Alžběta Kiráľová, Ph.D.
- Reader: doc. PhDr. Ján Višňovský, Ph.D.
Citation record
ISO 690-compliant citation record:
SUN, Wei. \textit{The impact of reputation on Chinese and Czech Generation Z buying decisions}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., AMBIS University. 2023. Available from: https://theses.cz/id/fx0p9q/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s., AMBIS UniversityAMBIS University
AMBIS UniversityBachelor programme / field:
Business Economics and Management / Business Economics and Management
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