The impact of reputation on Chinese and Czech Generation Z buying decisions – Bc. Wei Sun
Bc. Wei Sun
Bakalářská práce
The impact of reputation on Chinese and Czech Generation Z buying decisions
The impact of reputation on Chinese and Czech Generation Z buying decisions
Anotace:
The objective of this bachelor’s thesis is to examine how brand reputation influences the purchasing decisions of Chinese and Czech Generation Z and to identify ways in which brand reputation may facilitate purchase intentions. This thesis focuses on a literature review, a case study, and informative research. By comprehending general information about Generation Z and how Generation Z thinks, the …víceAbstract:
The objective of this bachelor’s thesis is to examine how brand reputation influences the purchasing decisions of Chinese and Czech Generation Z and to identify ways in which brand reputation may facilitate purchase intentions. This thesis focuses on a literature review, a case study, and informative research. By comprehending general information about Generation Z and how Generation Z thinks, the …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 2. 5. 2023
Identifikátor:
https://is.ambis.cz/th/wqkdx/
Obhajoba závěrečné práce
- Obhajoba proběhla 12. 6. 2023
- Vedoucí: doc. Ing. Alžběta Kiráľová, Ph.D.
- Oponent: doc. PhDr. Ján Višňovský, Ph.D.
Citační záznam
Plný text práce
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Zveřejněno v Theses:- světu
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Instituce archivující a zpřístupňující práci: AMBIS vysoká škola, a.s., AMBIS UniversityAMBIS vysoká škola, a.s.
AMBIS UniversityBakalářský studijní program / obor:
Business Economics and Management / Business Economics and Management
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