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Richard Chotváč

Master's thesis

Perception of the beauty and body image in Czech Republic, Slovakia and Hungary with application on beauty industry

Perception of the beauty and body image in Czech Republic, Slovakia and Hungary with application on beauty industry
Abstract:
ABSTRAKT CHOTVÁČ, Richard: Vnímanie krásy a tela v Českej republike, Slovensku a v Maďarsku a využitie v kozmetickom priemysle. [Diplomová práca] - Vysoká škola ekonomická v Prahe, VŠETKO. Fakulta podnikohospodárska, Školiteľ: doc. Ing. Jan Koudelka, CSc. Praha: VŠE, 2013, 82pages. Diplomová práca sa zaoberá vnímaním krásy v 3 krajinách, Česká republika, Slovensko a Maďarsko. Táto práca ukazuje rozdiely …more
Abstract:
ABSTRACT CHOTVÁČ, Richard: Perception of beauty and body image in Czech Republic, Slovakia and Hungary and its application in beauty industry. [Master thesis] -- University of Economics in Prague, VŠE. Faculty of Business Administration; Tutor: doc. Ing. Jan Koudelka, CSc. Prague: VŠE, 2013, 82pages. The Master thesis deals with the perception of the beauty in 3 countries, Czech Republic, Slovakia …more
 

Keywords

Maďarsko Slovensko Česká Republika Body image správanie zákazníkov kozmetický priemysel

Keywords

body image consumer behavior differences beauty industry habits Hungary Slovakia Czech Republic beauty
 
Language used: English
Date on which the thesis was submitted / produced: 2. 11. 2012
Identifier: http://www.vse.cz/vskp/eid/38871

Thesis defence

  • Date of defence: 10. 9. 2013
  • Supervisor: Jan Koudelka
  • Reader: Evelin Majoros

Citation record

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http://www.vse.cz/vskp/eid/38871