International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations – Malin Kasselmann
Malin Kasselmann
Bachelor's thesis
International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations
Abstract:
The thesis delves into the intricacies of international Employer Branding within multinational corporations (MNCs), exploring its significance, strategies, and practical implications. Through a comprehensive review of literature and case studies of prominent MNCs like Google, IBM, and Unilever, key findings emerge. The literature review underscores the critical role of Employer Branding in today's …more
Language used: English
Date on which the thesis was submitted / produced: 9. 5. 2024
Thesis defence
- Date of defence: 31. 5. 2024
- Supervisor: doc. Ing. Karel Tomšík, Ph.D.
Citation record
ISO 690-compliant citation record:
KASSELMANN, Malin. \textit{International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/fznl7d/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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