International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations – Malin Kasselmann
Malin Kasselmann
Bachelor's thesis
International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations
Abstract:
The thesis delves into the intricacies of international Employer Branding within multinational corporations (MNCs), exploring its significance, strategies, and practical implications. Through a comprehensive review of literature and case studies of prominent MNCs like Google, IBM, and Unilever, key findings emerge. The literature review underscores the critical role of Employer Branding in today's …more
Language used: English
Date on which the thesis was submitted / produced: 7. 5. 2024
Thesis defence
- Supervisor: doc. Ing. Karel Tomšík, Ph.D.
Citation record
ISO 690-compliant citation record:
KASSELMANN, Malin. \textit{International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/fznl7d/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
Theses on a related topic
-
A comparative analysis of coming of age in The Catcher in the Rye and The Red Badge of Courage
Fernando Galindo Platero -
Comparative Analysis in the Cybersecurity Industry of Check Point Software Technologies and Palo Alto Networks Years 2014-2018 the Reliability of the Companies and the Optimal Way of Financing Them
Carlos Mizrahi Nedvedovich -
'The Adventures of Tom Sawyer in Chinese (and Czech)' - Comparative Analysis of the Reproduction of Style in Translations
Ekaterina Shilova -
The Importance of Being Earnest: A Comparative Analysis of Oscar Wilde's Play and Two of Its Film Adaptations
Mária Heribanová -
Architectures of (Non-)Aggression: A Comparative Analysis of Selected Works of Dystopian Fiction
Jiří Hájek -
Comparative Analysis of the Age of Innocence and The Portrait of a Lady
Veronika Šebešová -
Architectures of (Non-)Aggression: A Comparative Analysis of Selected Works of Dystopian Fiction
Jiří Hájek -
Effect of Financial/Pandemic crisis on a selected companies of food industry in USA
Maksym Fatianov
Name
Posted by
Uploaded/Created
Rights