International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations – Malin Kasselmann
Malin Kasselmann
Bachelor's thesis
International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations
Abstract:
The thesis delves into the intricacies of international Employer Branding within multinational corporations (MNCs), exploring its significance, strategies, and practical implications. Through a comprehensive review of literature and case studies of prominent MNCs like Google, IBM, and Unilever, key findings emerge. The literature review underscores the critical role of Employer Branding in today's …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 7. 5. 2024
Obhajoba závěrečné práce
- Vedúci: doc. Ing. Karel Tomšík, Ph.D.
Citační záznam
Citace dle ISO 690:
KASSELMANN, Malin. \textit{International Employer Branding: A Comparative Analysis and Evaluation of Global Strategies in Multinational Corporations}. Online. Bakalárska práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2024. Dostupné z: https://theses.cz/id/fznl7d/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
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