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External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil – Anna Katharina Lemke

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Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management

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Anna Katharina Lemke

Diplomová práce

External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil

SMEs' Choice of Entry Strategy into the South American Market

Anotace: Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil.

Abstract: Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil.

Klíčová slova: Mode of Entry, Brazil, SME

Keywords: Brazil, SME, Mode of Entry

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 10. 9. 2014
  • Vedoucí: Ladislav Tyll
  • Oponent: Josef Krause

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http://www.vse.cz/vskp/eid/58622

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