Anna Katharina Lemke

Master's thesis

External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil

SMEs' Choice of Entry Strategy into the South American Market
Abstract:
Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market …more
Abstract:
Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2014

Thesis defence

  • Date of defence: 10. 9. 2014
  • Supervisor: Ladislav Tyll
  • Reader: Josef Krause

Citation record

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/58622

Vysoká škola ekonomická v Praze

Master programme / field:
Ekonomika a management / International Management