External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil

Anna Katharina Lemke

Diplomová práce

SMEs' Choice of Entry Strategy into the South American Market

Anotace:

Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil.

Abstract:

Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil.

Klíčová slova

Mode of Entry, Brazil, SME

Keywords

Brazil, SME, Mode of Entry

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 5. 2014

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 9. 2014
• Vedoucí: Ladislav Tyll
• Oponent: Josef Krause

Vysoká škola ekonomická v Praze

Magisterský studijní program / obor:
Ekonomika a management / International Management