Efectiveness of Facebook Advertising in the Context of a Small Manufacturer of Home Decorations – Michala Santusová
Michala Santusová
Bachelor's thesis
Efectiveness of Facebook Advertising in the Context of a Small Manufacturer of Home Decorations
Efectiveness of Facebook Advertising in the Context of a Small Manufacturer of Home Decorations
Abstract:
The thesis analyzes different advertisement executions to unfold which segment of the target audience, focusing on age and gender solely, is the most effective within the context of a small Slovak manufacturer of home decorations. Firstly, an analysis of a previously run campaign was carried out, and after, an experiment followed. Effectiveness, or responsiveness, of these target audiences was measured …moreAbstract:
The thesis analyzes different advertisement executions to unfold which segment of the target audience, focusing on age and gender solely, is the most effective within the context of a small Slovak manufacturer of home decorations. Firstly, an analysis of a previously run campaign was carried out, and after, an experiment followed. Effectiveness, or responsiveness, of these target audiences was measured …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86775
Thesis defence
- Date of defence: 14. 6. 2022
- Supervisor: Miroslav Karlíček
- Reader: Efthymia Kottika
Citation record
ISO 690-compliant citation record:
SANTUSOVÁ, Michala. \textit{Efectiveness of Facebook Advertising in the Context of a Small Manufacturer of Home Decorations}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2022. Available from: https://theses.cz/id/g95j31/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86775
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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