Bc. Catherine Robalino

Bachelor's thesis

Project management (case study)

Project management (case study)
Abstract:
Blue X Enterprise operates as a small business within the manufacturing industry, specializing in the sale of both new and second-hand manufacturing and processing machines. In recent times, the company has encountered a challenge regarding customer acquisition through their online platform. Over the past few years, the organization has struggled with updating their website's product catalogue and …more
Abstract:
Blue X Enterprise operates as a small business within the manufacturing industry, specializing in the sale of both new and second-hand manufacturing and processing machines. In recent times, the company has encountered a challenge regarding customer acquisition through their online platform. Over the past few years, the organization has struggled with updating their website's product catalogue and …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2024

Thesis defence

  • Date of defence: 13. 6. 2024
  • Supervisor: Ing. Petr Smutný, Ph.D.
  • Reader: MCom Nathalie Houtzamer

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management and Finance / Business Management and Finance