Project management (case study)

Bc. Catherine Robalino

Bakalářská práce

Anotace:

Blue X Enterprise operates as a small business within the manufacturing industry, specializing in the sale of both new and second-hand manufacturing and processing machines. In recent times, the company has encountered a challenge regarding customer acquisition through their online platform. Over the past few years, the organization has struggled with updating their website's product catalogue and business partner information. Consequently, the website has remained without updates for the past four years creating an endless backlog of obsolete information. This thesis aims to analyze the root cause of the problem and suggest a solution through a Prince2® project plan that aims at standardizing the solution while tailoring the Prince2 methodology to adapt it to the resources and constraints of a small business.

Abstract:

Blue X Enterprise operates as a small business within the manufacturing industry, specializing in the sale of both new and second-hand manufacturing and processing machines. In recent times, the company has encountered a challenge regarding customer acquisition through their online platform. Over the past few years, the organization has struggled with updating their website's product catalogue and business partner information. Consequently, the website has remained without updates for the past four years creating an endless backlog of obsolete information. This thesis aims to analyze the root cause of the problem and suggest a solution through a Prince2® project plan that aims at standardizing the solution while tailoring the Prince2 methodology to adapt it to the resources and constraints of a small business.

Keywords

Prince2®, project, small organization, project management, tailoring Prince2®, web design project.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 4. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 13. 6. 2024
• Vedoucí: Ing. Petr Smutný, Ph.D.
• Oponent: MCom Nathalie Houtzamer

Masarykova univerzita

Ekonomicko-správní fakulta

Bakalářský studijní program / obor:
Business Management and Finance / Business Management and Finance