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Bc. Patrik Bucher

Master's thesis

Skutečný problém falešných online recenzí

Real Problem of Fake Online Reviews
Abstract:
Táto práca je zameraná na problém falošných online recenzií v kontexte pohostinstva, čo predstavuje súčasný fenomén digitálnej éry. V rámci nej je podrobne skúmaná problematika falošných online recenzií, motivácia recenzentov k ich písaniu, schopnosť čitateľov ich rozpoznať a ich vplyv na podniky v pohostinstve. V praktickej časti je dôkladne preskúmané, ako jazykové signály ovplyvňujú vnímanie autenticity …more
Abstract:
This thesis examines the problem of fake online reviews in the context of the hospitality industry, which is a current phenomenon. The thesis comprehensively examines fake online reviews, the motivation of re-viewers to write them, the ability of readers to distinguish them, and their impact on businesses in the hospitality industry. The practical part examines in detail the linguistic cues that influence …more
 

Keywords

eWoM Fake Reviews Authentic Reviews Hospitality Detection of reviews
 
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier: https://is.muni.cz/th/mo07y/

Thesis defence

  • Date of defence: 18. 6. 2024
  • Supervisor: Ing. Dušan Mladenović, Ph.D.
  • Reader: Ph.D. Prateek Kalia

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Business Management / Business Management

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