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Bc. Bandurčinová Bandurčinová

Bachelor's thesis

Návrh Customer Value pre start-up

Value Proposition Design for a start-up
Abstract:
The bachelor thesis deals with qualitative research in the field of women's motherhood phase. The goal of my thesis was to formulate Customer Value for my start-up - to design the Customer Value that the start-up should have, so that it can adapt its activities as much as possible to the needs and wishes of its target group. Data were collected through interviews with six selected respondents. For …more
Abstract:
Bakalárska práca sa zaoberá kvalitatívnym výskumom v oblasti fázy materstva žien. Cieľom a mojej práce bolo sformulovať Customer Value pre môj start-up - navrhnúť zákaznícku hodnotu, ktorú by mal start-up mať, aby svoju činnosť mohol čo najviac prispôsobiť potrebám a prianiam svojej cieľovej skupiny. Zber dát bol vykonaný pomocou rozhovorov so šiestimi vybranými respodentkami. Pre vyhodnotenie získaných …more
 

Keywords

Customer Value Customer Value Proposition Online marketing Sociálne siete Startup
 
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 5. 2022
Identifier: https://is.vsfs.cz/th/wcxva/

Thesis defence

  • Date of defence: 9. 6. 2022
  • Supervisor: PhDr. Martina Švecová, MSc
  • Reader: Ing. Vladimír Ezr, CSc.

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