Bc. Lev Alimpiyev

Master's thesis

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry

The role and application of market research (qualitative and quantitative) in inbound or domestic tourism industry
Abstract:
This thesis investigates qualitative and quantitative tourism research. Research was provided with aiming on the Czech Republic. The main goal of this thesis is based on own research suggest improvements for official Czech bodies responsible for promoting the Czech Republic abroad to attract more foreign tourists. The work explores the following hypotheses: tourists from Asia in the nearest ten years …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 8. 8. 2017

Thesis defence

  • Date of defence: 25. 8. 2017
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Ilona Toufarová

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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