The influence of printed humorous advertising on gender´s attention, memory, attitude toward advertising and brand. (Casse study: Libya and Czech Republic) – Mohammed Boubaker Mehimed Boubaker
Mohammed Boubaker Mehimed Boubaker
Doctoral thesis
The influence of printed humorous advertising on gender´s attention, memory, attitude toward advertising and brand. (Casse study: Libya and Czech Republic)
Language used: Czech
Date on which the thesis was submitted / produced: 12. 5. 2015
Thesis defence
- Supervisor: doc. Ing. Zdeněk Linhart, CSc.
Citation record
ISO 690-compliant citation record:
BOUBAKER, Mohammed Boubaker Mehimed. \textit{The influence of printed humorous advertising on gender´s attention, memory, attitude toward advertising and brand. (Casse study: Libya and Czech Republic)}. Online. Doctoral theses, Dissertations. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2015. Available from: https://theses.cz/id/gg8g92/.
Full text of thesis
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Published in Theses:- světu
Czech University of Life Sciences Prague
Faculty of Economics and ManagementDoctoral programme:
Management
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