Consumer Society, advertising on video game for smartphones. – Ernesto Triana Delgado
Ernesto Triana Delgado
Bachelor's thesis
Consumer Society, advertising on video game for smartphones.
Consumer Society, advertising on video game for smartphones.
Abstract:
Spotřebitelská společnost je sociální kontext, který zahrnuje široké spektrum dnešní společnosti, protože je přímo spojen s technologií a způsoby, jakými se prodávají a zpřístupňují nové výrobky nebo služby. Tato práce se však zaměřuje na účinky technologického pokroku v oblasti chytrých telefonů, který dává těmto zařízením možnost stát se přenosnými centry zábavy, kde se videohry stávají důležitým …moreAbstract:
The consumer society is a social context that encompasses a wide spectrum of today's society, as it is directly linked to technology and the ways of selling and accessing new products or services. However, this thesis focuses on the effects of technological advances in smartphones, giving these devices the possibility of becoming a portable entertainment center where video games become an important …more
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2022
Identifier:
https://is.vsfs.cz/th/chy21/
Thesis defence
- Date of defence: 10. 6. 2022
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: doc. Giuseppe Maiello, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Marketing Communication / Marketing Communication
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