Planning and Launching an Online Business

Elizaveta Narodovskaya

Bachelor's thesis

Abstract:

The main objective of this work is to create an optimal business plan for a startup using the example of an online floristry school. Getting the maximum profit in the long term without serious risks by selling in-demand knowledge and achieving competitive advantages. Ways of predicting payback and costs and examining legal factors and customer input are also considered. The methodology of the thesis will involve an analysis of market niches, product descriptions, and methods of marketing research, the formation of a sales system. The practical element of the thesis will describe a plan for an online floristry school which will involve organization, finance, and a detailed productivity analysis. In her conclusion, the author highlights that it will take 1.67 months to recover the initial value of investment; it will be sufficient to sell just 7 courses per month to achieve the break- even point and net margin will be approximately equal to 62 %. Thus, the author, based on his evaluation of the proposed project, concludes that is worth accepting the project and initiating the startup as soon as possible.

Keywords

financing, entrepreneurship, competition

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 17. 5. 2023
• Vedúci: John McKeown
• Oponent: Jared Daniel Jacques

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Business Administration