Bc. Anne-Charlotte Andrieux

Bachelor's thesis

The role of new media in a modern marketing communication

The role of new media in a modern marketing communication
Abstract:
This thesis takes a closer look at new media as a marketing communication tool. Examining the impact of the internet and its development directly upon the evolution and development of modern marketing communications. The evolution and history of both medias, and marketing will be discussed. Different marketing tools and techniques will be defined. This thesis will attempt to explain in which way new …more
Abstract:
This thesis takes a closer look at new media as a marketing communication tool. Examining the impact of the internet and its development directly upon the evolution and development of modern marketing communications. The evolution and history of both medias, and marketing will be discussed. Different marketing tools and techniques will be defined. This thesis will attempt to explain in which way new …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018

Thesis defence

  • Date of defence: 5. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: doc. Giuseppe Maiello, Ph.D.

Citation record

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication