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Bc. Maria Shkurenko

Bachelor's thesis

Case study of Coca Cola and its strategy in the Russian Market

Case study of Coca Cola and its strategy in the Russian Market
Abstract:
The aim of this dissertation is to study and analyse strategic and economic aspects of building a business in Russia on the example of the Coca-Cola company. The previously introduced aim is to be reached by taking the following steps: in-depth analysis of the Russia’s economic indicators; marketing analysis of the chosen enterprise; strategy planning based on the results of the marketing analysis …more
 

Keywords

Strategic planning strategy marketing analysis soft drinks market.
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier: https://is.vsfs.cz/th/zhlbc/

Thesis defence

  • Date of defence: 15. 6. 2018
  • Supervisor: MSc Oldřich Dutý
  • Reader: Ing. Andrej Mazán, MBA

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