Bc. Viktor Terez

Master's thesis

Customer satisfaction and how to measure it (case study)

Customer satisfaction and how to measure it (case study)
Abstract:
Thesis focuses on customers’ satisfaction and means of its measurement. The aim of this thesis is to investigate customer satisfaction and customer satisfaction management practices on the example of a particular enterprise running its activities in the tourism and hospitality sector, namely Boutique Hotel. Thesis consists of three parts. The theoretical part is dedicated to the theoretical overview …more
Abstract:
Thesis focuses on customers’ satisfaction and means of its measurement. The aim of this thesis is to investigate customer satisfaction and customer satisfaction management practices on the example of a particular enterprise running its activities in the tourism and hospitality sector, namely Boutique Hotel. Thesis consists of three parts. The theoretical part is dedicated to the theoretical overview …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 15. 4. 2016

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: M.A. Ondřej Kotouč

Citation record

Full text of thesis

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