Online marketingová komunikace vybrané neziskové organizace – Bc. Jana Kuruštová
Bc. Jana Kuruštová
Bachelor's thesis
Online marketingová komunikace vybrané neziskové organizace
Online Marketing Communication of the Selected Non-profit Organization
Abstract:
Cílem bakalářské práce je zhodnotit stav online marketingové komunikace vybrané neziskové organizace a vytvořit návrhy pro její zlepšení. V teoretické části budou představeny nástroje online marketingové komunikace a zásady pro jejich používání v návaznosti na zvýšení povědomí o vybrané organizaci. V praktické části budou tyto nástroje u vybrané neziskové organizace analyzovány z pohledu obsahového …moreAbstract:
The aim of the bachelor thesis is to evaluate the state of online marketing communication of the selected non-profit organization and to create proposals for its improvement. The theoretical part will deal whit the tools of online marketing communication as well as with the principles for their use in connection with the raising awareness of the selected organization. In the practical part, these tools …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 6. 2021
Identifier:
https://is.slu.cz/th/nyuk1/
Thesis defence
- Date of defence: 24. 8. 2021
- Supervisor: Ing. Daniel Kvíčala
Citation record
ISO 690-compliant citation record:
KURUŠTOVÁ, Jana. \textit{Online marketingová komunikace vybrané neziskové organizace}. Online. Bachelor's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2021. Available from: https://theses.cz/id/gp0ygt/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaBachelor programme / field:
Economic Policy and Administration / Social Management
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