Marketingová strategie produktu ve farmaceutickém průmyslu – Tereza Husinecká
Tereza Husinecká
Master's thesis
Marketingová strategie produktu ve farmaceutickém průmyslu
Marketing strategy of product in pharmaceutical industry
Abstract:
Diplomová práce se zabývá marketingovou strategií léčivého přípravku Isentress. Cílem této práce je formulace doporučení na úpravu marketingové strategie vybraného produktu farmaceutické společnosti MSD Czech Republic, s.r.o. Vedlejšími cíli jsou zhodnocení aktuální marketingové strategie produktu a identifikace marketingových aktivit, které mají nejvýznamnější vliv na preskripci produktu. Práce přináší …moreAbstract:
The diploma thesis deals with the marketing strategy of the medicinal product Isentress. The aim of this thesis is the formulation of recommendations for modification of the marketing strategy of the selected product of the pharmaceutical company MSD Czech Republic, s.r.o. The secondary objectives are the evaluation of the current marketing strategy of the product and the identification of marketing …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 11. 2022
Thesis defence
- Supervisor: Ing. Martina Chalupová, Ph.D.
- Reader: Pavlína Rojík Fulnečková, externi
Citation record
ISO 690-compliant citation record:
HUSINECKÁ, Tereza. \textit{Marketingová strategie produktu ve farmaceutickém průmyslu}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/gq1k27/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
The Role of Technology, Food, and Pharmaceutical Companies in the Use of Prison Labor in the USA
Anežka MORYSOVÁ -
Impact of ESG on Corporate Financial Performance: pharmaceutical industry
Anastasiia Mazurok -
IMPLEMENTATION OF MODERN TRENDS IN CRM SYSTEM OF SELECTED PHARMACEUTICAL COMPANY
Valeriya Dmitricheva -
Employer branding of the pharmaceutical companies as a tool for recruitment students and recent graduates for business-related positions
Alla Strakhova -
Fundamental analysis of the US pharmaceutical sector
Yelyzaveta Artiushenko -
Use of data analytics in IT project management: A case study of a pharmaceutical company
Anna Kassirova -
Implementation of Lean Principles in Selected Pharmaceutical Company
Pavlína Michaláková -
Design of a Project to Optimise the Change Management Process in a Pharmaceutical Company
Klaudia Máliková
Name
Posted by
Uploaded/Created
Rights