Influence of Packaging on Consumer Purchasing Behavior – Kateryna Zakharova
Kateryna Zakharova
Master's thesis
Influence of Packaging on Consumer Purchasing Behavior
Vliv obalů na chování spotřebitele
Abstract:
Využití obalu jakožto marketingového nástroje získává na důležitosti a dovoluje firmám se navzájem odlišit a získat pozornost potencionálního zákazníka. Cílem předkládané práce je poskytnout analýzu vlivu obalů na nákupní chování spotřebitele na příkladu vybrané firmy. Průzkum rovněž zjišťuje, do jaké míry jsou zákazníci firmy spokojeni s obalem, který si zakoupili, a do jaké míry je tento obal podnítil …moreAbstract:
The usage of the packaging as the marketing tool gains on its importance and allows companies to differentiate from each other and gain the attention of the potential customer. The aim of the current thesis is to provide an analysis of the impact of packaging on the consumer buying behavior on the example of the chosen company. Moreover, the research investigated to which extent company's customers …more
Language used: English
Date on which the thesis was submitted / produced: 11. 9. 2015
Identifier:
http://www.vse.cz/vskp/eid/52297
Thesis defence
- Date of defence: 30. 8. 2016
- Supervisor: Petr Král
- Reader: Jan Bockstefel
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/52297
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / International Business - Central European Business Realities
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