Bc. Petra Krumpholcová

Master's thesis

Social media as an effective instrument for business communication

Social media as an effective instrument for business communication
Abstract:
The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of …more
Abstract:
The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2014

Thesis defence

  • Date of defence: 24. 6. 2014
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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