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Social media as an effective instrument for business communication – Bc. Petra Krumpholcová

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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Bc. Petra Krumpholcová

Master's thesis

Social media as an effective instrument for business communication

Social media as an effective instrument for business communication

Abstract: The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of the social media in today’s society and its most common network need to be outlined. Thirdly, chapters reporting exact results of company business communication will be provided as a guide to the thesis conclusion. It is also essential to mention that the social media of interest is mainly the network of Facebook, LinkedIn and Twitter in particular with reference to its communication. Therefore the focus will only be on social media communication on the social networks that have been clarified above regarding the set definition of effectiveness. The thesis has a chapter that is focused on the social media business communication from the employees perspective also, as this presents certain point of view of effectively defined by the social media attention.

Abstract: The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of the social media in today’s society and its most common network need to be outlined. Thirdly, chapters reporting exact results of company business communication will be provided as a guide to the thesis conclusion. It is also essential to mention that the social media of interest is mainly the network of Facebook, LinkedIn and Twitter in particular with reference to its communication. Therefore the focus will only be on social media communication on the social networks that have been clarified above regarding the set definition of effectiveness. The thesis has a chapter that is focused on the social media business communication from the employees perspective also, as this presents certain point of view of effectively defined by the social media attention.

Keywords: Business Communication, Facebook, LinkedIn, Manpower, ManpowerGroup, Marketing, Monitoring, Social Media, Twitter, Online Virtual Recruiting

Language used: English

Thesis defence

  • Date of defence: 24. 6. 2014
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

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