Bc. Petra Krumpholcová

Master's thesis

Social media as an effective instrument for business communication

Social media as an effective instrument for business communication
Anotácia:
The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of …viac
Abstract:
The thesis will focus on results of relationship between social media landscape and business communication, namely social media as an effective tool for business communication. However, to be able to delve into analysing the portrayal of business communication though social media and its effective tools, social media as marketing tool needs to be introduced and defined first. Secondly, the role of …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 16. 4. 2014

Obhajoba závěrečné práce

  • Obhajoba proběhla 24. 6. 2014
  • Vedúci: PhDr. Karel Eliáš, CSc.
  • Oponent: Ing. Jiří Šnajdar

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní

University of Finance and Administration

Master programme / odbor:
Economics and Management / Marketing Communication

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