A project to build a strong brand for Prudential Bank Limited-Ghana – Emmanuella Naa Komiley Tetteh
Emmanuella Naa Komiley Tetteh
Master's thesis
A project to build a strong brand for Prudential Bank Limited-Ghana
A project to build a strong brand for Prudential Bank Limited-Ghana
Abstract:
In today's competitive financial landscape, a strong brand identity is no longer a luxury, but a necessity. This thesis explores the impact of corporate branding strategies on the performance of Prudential Bank Limited Ghana. Through a comprehensive analysis, the study investigates how a well-designed branding strategy can influence customer perception, market competitiveness, and ultimately, financial …moreAbstract:
In today's competitive financial landscape, a strong brand identity is no longer a luxury, but a necessity. This thesis explores the impact of corporate branding strategies on the performance of Prudential Bank Limited Ghana. Through a comprehensive analysis, the study investigates how a well-designed branding strategy can influence customer perception, market competitiveness, and ultimately, financial …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2024
Thesis defence
Citation record
ISO 690-compliant citation record:
TETTEH, Emmanuella Naa Komiley. \textit{A project to build a strong brand for Prudential Bank Limited-Ghana}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2024. Available from: https://theses.cz/id/gx1vfp/.
The right form of listing the thesis as a source quoted
Tetteh, Emmanuella Naa Komiley. A project to build a strong brand for Prudential Bank Limited-Ghana. Zlín, 2024. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Management and Marketing / Management and Marketing
Theses on a related topic
-
Slevové akce a brand management
Ivana Eliášová -
Customer behavior and perception of the luxury market in the context of the CEE region
Johana Chlistovská -
Effect of Brand Experiences on Brand Loyalty & Customer Satisfaction
Paras Tanwar -
Impact of Instagram Influencers on Brand Reputation & Brand Loyalty
Gaurav Ashok Pandit -
The impact of social media marketing on brand loyalty
Nirmmal Thekkummalayil Kunjumon -
Role of Social Media in Brand Building
Jannatul Ferdous -
Consumer Preferences and Brand Loyalty To Fast-Food Restaurant chains in Georgia
Mariami Denosashvili -
The Impact of Sales Promotions on Brand Loyalty
Sára Dimovová