Emmanuella Naa Komiley Tetteh

Master's thesis

A project to build a strong brand for Prudential Bank Limited-Ghana

A project to build a strong brand for Prudential Bank Limited-Ghana
Abstract:
In today's competitive financial landscape, a strong brand identity is no longer a luxury, but a necessity. This thesis explores the impact of corporate branding strategies on the performance of Prudential Bank Limited Ghana. Through a comprehensive analysis, the study investigates how a well-designed branding strategy can influence customer perception, market competitiveness, and ultimately, financial …more
Abstract:
In today's competitive financial landscape, a strong brand identity is no longer a luxury, but a necessity. This thesis explores the impact of corporate branding strategies on the performance of Prudential Bank Limited Ghana. Through a comprehensive analysis, the study investigates how a well-designed branding strategy can influence customer perception, market competitiveness, and ultimately, financial …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2024

Thesis defence

Citation record

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Tetteh, Emmanuella Naa Komiley. A project to build a strong brand for Prudential Bank Limited-Ghana. Zlín, 2024. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

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Tomas Bata University in Zlín

Faculty of Management and Economics

Master programme / field:
Management and Marketing / Management and Marketing