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Bc. Andrea Uličná

Master's thesis

Benchmarking ako nástroj konkurencieschopnosti vybranej banky

Benchmarking as a tool for competitiveness of selected bank
Abstract:
The thesis uses benchmarking as a tool for of a chosen bank. The first chapter focuses on the characteristics of benchmarking as an effective tool of corporate management and its principles, types, phases, and ways of measuring. In the second chapter benchmarking is applied in chosen banks according to each phase. In the third chapter is a proposal of raising the competitiveness upon the result of …more
Abstract:
Diplomová práca sa zaoberá benchmarkingom ako nástrojom konkurencieschopnosti vybranej banky. Prvá kapitola je zameraná na charakteristiku benchmarkingu ako efektívneho nástroja podnikového manažmentu, jeho zásady, typy, fázy a spôsoby merania. V druhej kapitole je benchmarking aplikovaný vo vybranej banke a to podľa jednotlivých fáz. V tretej kapitole sa nachádza návrh zvýšenia konkurencieschopnosti …more
 

Keywords

benchmarking komerčná banka bankové produkty pozícia na trhu bank of comers bank products position on a market
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2015
Identifier: https://is.ambis.cz/th/vtzpi/

Thesis defence

  • Date of defence: 4. 6. 2015
  • Supervisor: doc. Ing. Pavel Ceniga, PhD.
  • Reader: prof. Ing. Anna Šatanová, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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