Bc. Jan Smetana
Master's thesis
Podnikatelský plán na rozvoj malého podniku
Business plan for a small company development
Abstract:
Tato diplomová práce pojednává o zpracování podnikatelského plánu pro malý podnik, který rozšiřuje oblast svého podnikání. Podnik plánuje vstoupit na nový trh s reproduktory, které jsou určeny k domácímu poslechu. Teoretická část této diplomové práce pojednává o podnikatelském plánu jako takovém v kontextu odborné literatury a seznamuje nás se svou strukturou, která se následně projevuje do praktické …moreAbstract:
This thesis discusses the development of a business plan for a small business that is plan-ning to expand. The business plans to enter a new market with speakers that are designed to home listening. The theoretical part of this thesis discusses the business plan as such in the context of professional literature and introduces us to its structure, which subse-quently manifests itself in the practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 7. 2020
Identifier:
https://is.muni.cz/th/o93ui/
Thesis defence
- Date of defence: 11. 9. 2020
- Supervisor: Mgr. Ing. Jan Žák
- Reader: Ing. Dušan Mladenović, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Economy and Management / Business Management
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