Blogging as a modern public relations and marketing communication tool – Bc. Anastasiia Anpilogova
Bc. Anastasiia Anpilogova
Bachelor's thesis
Blogging as a modern public relations and marketing communication tool
Blogging as a modern public relations and marketing communication tool
Abstract:
Tato práce je zaměřena na výzkum nástrojů online marketingu, konkrétně blogování. Účelem je pochopit a vysvětlit, jak lze blogování využít jako marketingový nástroj pro firmy. A také porozumět a vyhodnotit, které blogy jsou úspěšné a co je přesně vede k úspěchu, a analyzovat možné chyby neúspěšných blogů. Jsou zdůrazněna hlavní specifika marketingových nástrojů, zvažovány hlavní způsoby propagace na …moreAbstract:
This thesis is aimed at researching online marketing tools, namely blogging. The purpose of this study is to understand and explain how blogging can be used as a marketing tool for businesses and individuals. And also to understand and evaluate which blogs are successful and what exactly leads them to success, and analyze possible mistakes of unsuccessful blogs.The main specifics of marketing tools …more
Language used: English
Date on which the thesis was submitted / produced: 12. 5. 2022
Identifier:
https://is.vsfs.cz/th/jst5x/
Thesis defence
- Date of defence: 10. 6. 2022
- Supervisor: Ph.D. Kristina Lenkova
- Reader: Ing. Dagmar Frendlovská, Ph.D.
Citation record
ISO 690-compliant citation record:
ANPILOGOVA, Anastasiia. \textit{Blogging as a modern public relations and marketing communication tool}. Online. Bachelor's thesis. Praha: University of Finance and Administration. 2022. Available from: https://theses.cz/id/h37t0y/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
The Role of Social Media Marketing in E-Commerce: An Investigation of the Relationship between Social Media Presence and Customer Engagement
Trupeshkumar kanubhai Patel -
Hotel and Gastronomy Digital Marketing and Social Media Strategies
Begaim Saidyldaeva -
Social Media Marketing
Nia Todua -
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Sarath Thulaseedharan Mallika -
Social Media Marketing
Truc Pham Thanh -
Social Media Marketing
Anemilia Sobalvarro -
The impact of social media marketing on brand loyalty
Nirmmal Thekkummalayil Kunjumon -
Social media influencers and their usage in marketing strategy
Md Anwar Hossen