Consumers and alcohol in France

Margaux Guillemot

Master's thesis

Abstract:

The aims of the thesis are to explore the attitudes of alcohol consumption in France, to realize the evolution of the alcohol consumption behaviors over time and to understand the causes of it. To achieve the goal, the thesis will conduct literature review which will outline how the link society (consumption) – alcohol is conceptualized. Using theoretical concepts found in literature, the empirical section of the thesis will start form desktop research. It will outline the institutional context of alcohol consumption in France. Furthermore, it will present descriptive statistics describing trends in alcohol consumption in France (and attempt to link them with the analysis of institutional context). This work will be complemented with the survey investigating the attitudes of the respondents to alcohol in France. The survey will provide the attitudes practiced and the views of the consumers on investigated issues. And finally, some statistical analysis will be conducted to analyze the results.

Keywords

consumption, France, institutions, consumers attitude, alcohol

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 4. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 5. 2023
• Vedúci: prof. PhDr. Michal Lošťák, Ph.D.
• Oponent: Jiří Zelený, externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Economics and Management