Corporate design penzionu Samota Adelheid – Aneta Křivohlávková
Aneta Křivohlávková
Bachelor's thesis
Corporate design penzionu Samota Adelheid
Corporate Design of Boarding House Samota Adelheid
Abstract:
Práce se věnuje tvorbě nového jednotného vizuálního stylu penzionu Samota Adelheid. Teoretická část je zaměřena na cestovní ruch, marketingovou komunikaci, teorii značky se zaměřením na koncept firemní identity a její složky, zejména korporátní design. Poznatky z auditu firemní identity penzionu a jeho konkurentů představují klíčové podklady návrhu nového jednotného vizuálního stylu. Funkčnost loga …moreAbstract:
Bachelor thesis deals with designing the new unified visual style of boarding house Samota Adelheid. The theoretical background is focused on tourism, marketing communications, brand aiming corporate identity strategy and its elements, in particular corporate design. Corporate identity analysis of boarding house and its competitors introduces the key facts for further usage in designging new concept …more
Language used: Czech
Date on which the thesis was submitted / produced: 23. 5. 2016
Thesis defence
- Supervisor: Ing. Mgr. Jana Dannhoferová, Ph.D.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and management / Tourism Management
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