Vliv červené a modré barvy kravaty na vnímanou důvěryhodnost – Tomáš Vaněk
Tomáš Vaněk
Bachelor's thesis
Vliv červené a modré barvy kravaty na vnímanou důvěryhodnost
The influence of red and blue colored tie on perceived trustworthiness
Abstract:
Tato práce má za cíl replikovat v odlišných podmínkách dvě předchozí studie, studii Shopping under the Influence: Nonverbal Appearance-Based, Communicator Cues Affect, Consumer Judgments (Obchodování pod vlivem: Vzhledu, komunikačních sig-nálů a úsudku) a The Red Power(less) Tie: Perceptions of Political Leaders Wearing Red (Slabá/Silná červená kravata: Vnímání politiků nosících červenou). V rámci …moreAbstract:
This work aims to replicate two previous studies - Shopping under the Influence: Nonverbal Appearance-Based, Communicator Cues Affect, Consumer Judgments and The Red Power(less) Tie: Perceptions of Political Leaders Wearing Red. In my hypothesis I predicted that the different outcomes that occurred in these two studies were based on the different hue of the color of the ties used by those studies. …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 5. 2023
Identifier:
https://is.muni.cz/th/ge5jk/
Thesis defence
- Date of defence: 6. 6. 2023
- Supervisor: Mgr. Miroslav Šipula
- Reader: doc. PhDr. Martin Vaculík, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studiíMasaryk University
Faculty of Social StudiesBachelor programme / field:
Psychology / Psychology
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