Social Media- A New Instrument to Influence Brand Value – Evelina Sizikova
Evelina Sizikova
Master's thesis
Social Media- A New Instrument to Influence Brand Value
Social Media as a New Instrument to Influence Brand Value
Abstract:
S rostoucí síle internetu a především sociálních médií, která zahrnuje různá společenství, blogy, portály, atd., v současné době hodnotu značky, - jeho tvorba a řízení, není v rukou společností, ale už se přesouvá na spotřebitele. Jedním z cílů této práce je zkoumat a pokusit se dokázat existenci sociální média vliv na hodnotu značky. Dalším cílem je představit jiný pohled na hodnoty značky v souvislosti …moreAbstract:
With the rising power of Internet and especially social media which includes different communities, blogs, portals(1) , etc., nowadays brand value, - its creation and control, is not in the hands of the companies anymore, but is shifted to the consumers. One aim of this paper is to investigate and try to prove the existence of social media influence on brand value. Another goal is to introduce a different …more
Language used: English
Date on which the thesis was submitted / produced: 10. 10. 2011
Identifier:
http://www.vse.cz/vskp/eid/33864
Thesis defence
- Date of defence: 19. 9. 2012
- Supervisor: Petr Král
- Reader: Martin Jurek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/33864
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Business - Central European Business Realities
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