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Bc. Ľudmila Lenková

Master's thesis

Analysis of product adoption and prediction of customer churn

Analysis of product adoption and prediction of customer churn
Abstract:
Hlavným cieľom diplomovej práce je vytvoriť komplexný reportovací systém určený na monitorovanie prijatia Safetica ONE produktu zákazníkmi v spolupráci so spoločnosťou Safetica a.s. Diplomová práca kladie osobitný dôraz na predikciu odchodu zákazníkov pomocou metrík zavedených v novo-navrhnutom reportovacom systéme s využitím metód dolovania dát. Zároveň, stručné porovnanie navrhnutého systému so stávajúcim …more
Abstract:
The central objective of the thesis is to develop a comprehensive reporting system dedicated to monitoring customer adoption of the Safetica ONE product in collaboration with Safetica a.s. The thesis places particular emphasis on customer churn prediction using the metrics introduced in the newly proposed reporting system through the use of data mining methods. In addition, a brief comparison is made …more
 

Keywords

product adoption product-market fit diffusion process machine learning data mining prediction customer churn reporting system
 
Language used: English
Date on which the thesis was submitted / produced: 15. 12. 2023
Identifier: https://is.muni.cz/th/p4kmz/

Thesis defence

  • Date of defence: 13. 2. 2024
  • Supervisor: doc. Ing. RNDr. Barbora Bühnová, Ph.D.
  • Reader: RNDr. Jiří Kůr, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
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