Business plan of a selected company

Daniel Krčmář

Bakalářská práce

Abstract:

The main objective of the following thesis is to develop a relevant business plan for an existing company, which is Lamatex s.r.o, a textile reseller based in Oucmanice. To be more specific, the primary idea of the following work is all about focusing and, eventually, suggesting a few potential strategies and means of development of the mentioned company based on the analyses conducted in the practical part of the bachelor thesis. The methodology of this work is based on the combination of analytical and financial approaches expressed primarily by formulas, which are essential for understanding whether a possible additional investment into the business will eventually pay off and the company will become more lucrative. In the end, the author arrives at the conclusion that it is worth accepting the project under the condition, that all of the preparations for the construction and administrative processes may be completed within a period of the nearest future and upcoming years. If this does not happen, the project will become unachievable, and giving the project a green light might very well put the firm on the point of being extinct given that the economic situation will not at all be favorable.

Keywords

business, operational management, net present value, return on investment, development

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 16. 5. 2023
• Vedoucí: Ing. Pavel Kotyza, Ph.D.
• Oponent: Elena Kuzmenko, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration